If you are set to take your brand to the next level, a paid Instagram might be your go-to method to promote your services. Unlike traditional advertising options, Instagram makes it easy for you to promote your brand in a cost-effective and trackable manner enabling you to get real value for money. But with so much competition from rival brands each trying to get the attention of customers, how do you stand out and connect with your best customers? Creating your paid Instagram is just the start. Here is how to get a lot of followers on Instagram.
1. Create a Simple Username
It’s easy to lose customers if your username is complicated and hard to search. A customer will find it easier to search your competitor who has a simpler, easier to spell name. A simple strategy to increase your visibility is to use the same name in all your business social accounts. It’s the only way customers can easily identify your brand and engage with it conveniently.
2. Keep it Professional
Use your business account to grow your brand and your personal account for other stuff you want to share. Posting your personal photos or videos on your business account will only turn away customers because they feel that your business is not focused on there needs. So stay focused on the customer and let your updates show how your business meets their needs.
3. Use High-quality Content
Remember Instagram is a highly competitive environment with brands competing for customers all the time. If you are not going to offer the best to your followers, they are going to look elsewhere. Post visually appealing photos and videos that highlight your products or services. Make sure each of your posts uses clear and easy to understand language with no grammatic errors.
4. Leverage the Power of Hashtags
It may look obvious, but you should use hashtags as much as possible. Research popular hashtags in your industry or locality and use them in your paid posts. You should also create unique hashtags that people can identify with your brand and write them on your profile. Printing them on your receipts or print ads will also increase their visibility. Encourage your customers to use your brand hashtags to bring in more traffic to your profile.
5. Take Up Popular Trends
A large number of Instagram users follow trends. You can take advantage of this fact by researching what’s trending and using it to showcase your brand. Is there a new popular trend or idea on Instagram? Find ways to integrate it to your posts and you are likely to get more traffic.
6. Include Calls to Action
You have to include calls to action in your posts. There is no better way to increase social engagement and make more sales than to tell your audience exactly want you want them to do. So be creative and tell people what you expect from them and watch your posts go viral.
The Bottom Line
Now that you know how to get a lot of followers on Instagram, you have got to take action and keep promoting. Not only will your brand get noticed, but you will also easily connect with the many people who need your products or services, increase your sales and ultimately take your business to the next level.